2021 LED display market outlook and key trend analysis
According to TrendForce's investigation and analysis, affected by the epidemic, the world economy has deteriorated, manufacturing has been shut down, and consumer confidence and unemployment have risen. Fundamental changes have affected the economic development of countries around the world. Therefore, governments of various countries will be able to provide infrastructure projects as soon as possible to stimulate the economy, ensure employment rates and stabilize the country’s foundation.
For outdoor display screens, thanks to the government's fiscal stimulus plan, market demand for traffic and advertising signs/landmarks (Billboard/Landmark) will likely resume in the second half of 2020 to 2021.
In addition, the indoor display market benefited from the market demand for high resolution and high dynamic contrast range (HDR). It can be seen that the corporate meeting space (Corporation & Education), movie theaters and home theater markets have grown steadily; benefited from government finances Stimulus plans, control rooms and other areas will once again become the focus of market attention.
All-in-One LED Display Market Trend
All-in-One LED Display integrates wireless transmission, video conferencing, interactive writing and other functions. It is used in large and medium-sized conference rooms, lecture halls, multi-function halls, multimedia rooms, exhibitions, classrooms, etc. Scenes can greatly improve the efficiency of conference collaboration. With the demand for high-definition displays for 5G transmission and consumption upgrades, the future LED commercial displays will be considerable. In addition to the office meeting mode, it can also be used for remote medical treatment, emergency command, remote education, home theater, etc.
Different from the traditional splicing screen, the All-in-One LED Display is a standardized product with controller integration, which is lighter and thinner (generally thickness is 3-5 cm), and emphasizes on-site modular and fast installation. Installation and commissioning can be completed within hours. At present, the main display aspect ratio is 16:9, and the size is from 108-220 inches. It is mainly aimed at meeting rooms with more than 30 people. It can provide 2K or 4K display. Generally, there are wall-mounted, floor-mounted mobile, etc., emphasizing on-site modular rapid installation. All-in-One LED Display (All-in-One LED Display) market attention has increased significantly after ISE 2020 and will become one of the main trends in the 2020-2021 market.
In response to the needs of the smart conference market, Leyard, Unilumin, Lianjian, Absen, MaxHub, LG, Calibre, etc. have launched All-in-One LED Displays.
2019-2020(F) Revenue Performance of Display Manufacturers
In 2019, the global LED display market scale was 6.335 billion U.S. dollars. Divided by manufacturer’s revenue, the top eight manufacturers except for Daktronics (ranked third) and Samsung, which entered the top seven for the first time, are all mainland Chinese manufacturers. , The top eight manufacturers account for 54.1% of the global market share. Affected by the global new crown pneumonia epidemic, TrendForce revised down the output value of the global LED display market in 2020. However, with Samsung’s rapid growth in LED display shipments in the past two years, it is estimated that the market share will increase in 2020. The overall market Concentration will also be further improved, and the top eight manufacturers will have a market share of 55.1%.
2020-2024 Regional Market Performance of China-US-Europe Displays
From the perspective of the regional market structure of the global LED small-pitch display, the market size of the LED small-pitch display in mainland China in 2019 was 1.273 billion US dollars, which is the largest market in a single country in the world. As the world’s largest LED display manufacturing base, manufacturers have continued to use their geographic advantages to explore the Chinese mainland market and increase the penetration rate of LED displays. As the cost-effectiveness of LED displays increases year by year, it will continue to drive high-end retail, conference rooms, etc. Segment the needs of the commercial display market.
The main high-growth application market in the North American market comes from commercial display spaces, including various movie theaters and home theaters, followed by corporate meeting spaces and retail department stores and exhibition spaces. It is estimated that LED displays will continue to penetrate into commercial display spaces in the next few years. ~2024 The compound annual growth rate of the US fine-pitch display market is 28%.
The main high-growth application market in the EMEA market comes from the commercial display space, including corporate meeting spaces and retail department stores and display spaces, followed by various movie theaters and home theaters. It is estimated that LED displays will continue to penetrate the commercial display space in the next few years, 2020~ In 2024, the compound annual growth rate of the small-pitch display market in EMEA is 29%.
≦P1.0 The development trend of ultra-fine pitch LED display products
Affected by the epidemic, the price of display products will drop significantly in 2020, which has the opportunity to promote the development of the terminal market toward the P1.2 and ≦P1.0 ultra-fine-pitch display market. Considering the display effect and price, P1.2 display screen is more suitable for control room. With the shrinking of the pitch, many packages (4-in-1 Mini LED, 0606 LED, 0404 LED), Mini LED COB, Micro LED COB (POB) and other products can be seen entering the display.
Especially for ≦P1.0 ultra-fine-pitch displays, energy-saving requirements have driven display driver IC manufacturers to develop common cathode driver IC solutions. Suppliers include Macroblock Technology and Chipone North. In addition to using common cathode driver ICs, display manufacturers can improve LED efficiency (reducing current or voltage), improve PCB circuit design to reduce losses, or use power management with high conversion efficiency.
If the active driving solution is applied to the large-scale display market with multiple splicing pieces, it is necessary to use TGV glass to drill holes or to take the side plating wires. Active drive and passive drive solutions must also consider cost (material cost and splicing cost), display effect and product yield, and must continue to observe ≦P1.0 ultra-fine pitch display PCB mass production speed and cost.
TrendForce focuses on analyzing the 2021 LED display key development application market trends, display trends and sales channels in Europe and the United States, Micro LED / Mini LED ultra-fine pitch display manufacturers and technological development. I believe it can provide readers with a comprehensive layout for the operation and sales of the LED display market!