At present, in the falling market, the development opportunities of LED display manufacturers are mainly in three levels: first, deep cultivation, focus, and professional opportunities, that is, deep roots in a certain sub-category, or even several categories, deep digging and long flow ; The second is the opportunity of diversified, cross-border, and ecological. With LED display as the link, it spans cultural tourism, film and television, sports and other fields, and leverages its strength; the third is the opportunity of great difference, difference, and breakthrough. Under the structure of products and channels, look for differentiated and personalized expansion roads, and cultivate market segments and people deeply. In the post-epidemic era, the education sector is a market segment with considerable increments, and related industries have accelerated the pace of technology-driven education in a series of intelligent education and artificial intelligence. The LED display industry is also constantly promoting innovative skills, products and solutions used in the field of smart education, and display companies are also accelerating their deployment. At present, the smart education industry has a bright future, how should LED display companies grasp it?
The education market has great prospects, and LED display companies are actively pouring in
Relevant data show that education investment is closely related to the disposable income of residents. At present, the scale of the education market is increasing day by day, with a compound annual growth rate of more than 12%. In 2020, the scale of China's education market will reach 3 trillion yuan, and the rapid expansion of the market has provided the education industry with a broad space for development. In terms of related policies, the two education industry standards issued by the Ministry of Education of the "Interactive Whiteboard" clearly stipulate that classrooms larger than 70 square meters (more than 50 people) must be equipped with display devices with a display size of at least 100 inches. Under the trend of large-size educational display equipment, LED displays have considerable application prospects in the educational market.
Transparent screens, campus simulation three-dimensional virtual studio systems, and the combination of amazing display screens and teaching to create "smart" lectures have become the standard equipment for smart campuses. In addition, LED display uses VR technology to create smart classrooms and high-quality classrooms, which also promotes the application of LEDs in the education industry. When AR/VR/artificial intelligence technology is put on the stage of education application, image and speech recognition functions have become the main forms of teaching in the future. While increasing the fun of teaching, it also further improves the efficiency and quality of teaching. Faced with such a favorable social development background, LED displays that integrate multiple forms of information dissemination such as video, voice, and images usher in huge market opportunities. LED displays rely on products to spread information, high brightness, stable display, and longevity. Long and other advantages have been highly recognized by the education industry, and are widely used in campus propaganda, teaching, conferences and other places, and become indispensable modern equipment for contemporary campuses.
Traditional teaching methods are gradually being replaced by intelligent LED display applications
At present, the Internet of Things, big data, artificial intelligence, and other legitimate outlets. The application of these new technologies has made the education industry more intelligent, and the teaching method has also undergone a radical change, from the traditional blackboard chalk teaching by the teacher to the use of Interactive smart products for interactive teaching. According to relevant industry survey data, as of the end of 2019, the overall coverage of China's interactive tablets in education venues has reached 76%, and 1.226 million units were shipped that year.
At present, the conventional display technology is very mature, but if you want to realize the interaction between students and teachers, it is widely used in classroom teaching, and higher requirements are put forward for the technology, brightness, selling price and cost of the display products. Nowadays, the mainstream educational large screens include projectors, LCD liquid crystal displays, and LED displays. Due to their own limitations, projections have poor color reproduction and brightness performance, poor viewing, and require various auxiliary equipment, which gradually cannot meet the requirements of educational applications. . LCD is subject to size constraints, there is no advantage above 100 inches. LCD, projection and other products cannot meet the demands of the large-size education market due to their own limitations, which just gives the LED display an opportunity. Compared with LCDs and projections, LED displays have more advantages in terms of clarity, color reproduction, integration, and scalability.
Affected by factors such as the introduction of the interactive whiteboard size specifications of the Ministry of Education, the product layout of the terminal market will be changed from "new" to "updated", and the demand will be upgraded from "existence" to "excellent". The new products are highly technically integrated and expand the functions of LED display panels and traditional blackboards, and will quickly integrate into the education market. Naturally, LED display companies cannot let go of this huge opportunity. Today, when 5G, artificial intelligence, AR/VR, big data and other intelligent technologies are gradually popularized, major LED display manufacturers continue to explore new segmentation technologies, and Based on the existing technology, we will continue to develop new technologies and finally launch the LED touch screen for intelligent applications.
Compared with the traditional LED display, the LED touch screen has many advantages such as sturdiness and durability, fast response speed and easy communication. With this touch technology, the user only needs to touch the icon or text on the display with a finger. Realize the operation of the host, so that the human-screen interaction is more straightforward. This touch technology greatly facilitates users who do not understand computer operations. With the continuous maturity of technology, LED touch screens have made great progress in the recognition of eyeballs, touch, somatosensory, human faces, gestures, etc., which can be very vivid and interactive teaching, and get good results.
Opportunities and challenges coexist in the smart education market
"Smart education" is a business opportunity for LED display companies, and it is also a key opportunity for major LED display companies to divert. For this reason, many LED display companies have entered the huge potential market of smart education. It is understood that many screen companies have already put their own solutions into the construction of the "smart education" boom. In this process, actively explore the structural positioning of the enterprise's own development, work hard in the direction of touch display and intelligent interactive solutions, and consciously move closer to the sub-sectors, and strive to complete the upgrade of the role of the overall solution provider. In addition, screen companies are also required to actively explore innovative models for the needs of different application scenarios, including not only technological innovation, but also product line-level innovation and application-level innovation.
However, opportunities and challenges always coexist. Behind the many business opportunities brought by wisdom, there are also many challenges. On the one hand, the educational structure of Smart City is huge and the demand is complex and changeable. It will inevitably put forward a comprehensive test of corporate resilience, professional ability, brand influence, integration ability and other strengths. On the other hand, foreign brands and domestic companies with strong integration capabilities The impact of traditional large-screen display companies. From the product point of view, this is no longer a simple display. The investment, heat control, and power consumption of conventional display screens are very large. The product must be made outdoors, and it must be made into a handicraft and artwork; functionally, it must meet some of the most modern touch interaction technologies, etc. Therefore, the display screen must be combined with such technological things as monitoring, voice, video, and Wifi. In fact, the display screen accounts for less than 10% of the total. The products are mainly modern and latest technologies. It only accounts for about 30%, and in the end it still needs software to support it.
In summary, with the in-depth development and application of display technology, LED displays have unlimited application prospects in the education field, which will attract a large number of LED display companies competing for layout, and many companies have used small-pitch LED displays The "smart" classroom created by combining the campus real 3D virtual studio system showed a novel teaching method for the audience and received rave reviews. Of course, the smart education market poses certain challenges to companies, whether they are technical capabilities, innovation capabilities, or R&D capabilities. At present, some display companies have related solutions. We can know that in the face of the huge market brought by smart education, there are certain Powerful LED display companies can formulate corresponding plans to enter this market based on their own corporate advantages. At the same time, they should analyze the challenges in order to deal with them in an all-round way and strive for greater profit margins.